We’re here to change the narrative.

TBH, we don’t like the direction this industry is heading — our favorite influencers and blogs promoting products that don’t actually work and that they don’t actually use is not what we’re about.

Transparency

We promise to do our part to feature products and brands that we truly believe will enhance someone’s life and positively contribute to our planet, our bodies, and our neighbors. Yes, we’re getting paid but we’ll never promote a product without fully believing in that product.

Over-the-top consumerism

Our goal is to stop contributing to over-the-top consumerism and emphasize quality over quantity.

Education

We’re not into gatekeeping — we’re here to learn from each other and share information that we think is truly valuable with the hope of educating and fulfilling curiosities.

A little bit about the founders

Katie Hogan and Natalie Shomer grew up in Steamboat Springs, CO — best friends since 7th grade. Over the years, Natalie has sparked Katie’s interest in wellness while Katie has done the same for Natalie when it comes to outdoor adventures. Weekend Blithe was born from their shared passions and their desire to break the mold of what it means to be an “outdoorsy girl”. Who says you can’t live in a mountain town and not do it all? Weekend Blithe is here to embrace those who live to reach a greater level of wellness through outdoor pursuits and self-care.